In reality it has failed, not just tactical, holistic, everything failed. A good example is, the page below, is the video cock up or not, sure it is good, got fancy image, moving visuals, maybe because of the technology company backing, i will not say execution fail, they pass but not a high score.
I think a good photo sometimes can do the job already, i think they no budget lah, who knows.
No need to compare, waste time, i think some national football league clubs better managed, some even got sponsor from property agents or pomade if i am not wrong, hair gel something, oh ya who can forget hair silk, is the name silk pro, top half naked photo on the mrt station, ah ! some eyes like steam, footballers like going to shower concept, i think the one on the bus better, the netball girl micky i remembered looks nicer and more like a commercial.
Art direction not clear, fail, the best is fandi, milo, saw his son kick a ball on the milo packaging, i think abang know how to manage and choose the ideas carefully. Looks good and simple, all my humble opinion.
This is the best i can do, i am not peter lim nor am i venga, i am just a person, i am a supporter of the ball, i hope Singapore football can rise, if not all of it will stay at the bottom forever.
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